Optimization project for Mainostoimisto Keko.

Optimization of “Mainostoimisto Keko”

The optimization project for Mainostoimisto Keko involves enhancing the performance and user experience of their WordPress website. The focus is on implementing various strategies to improve website speed, caching, SEO, responsiveness, and overall functionality.

This optimization effort includes optimizing images, streamlining code, writing SEO content and ensuring efficient server-side processes. The goal is to create a more streamlined and user-friendly online presence for Mainostoimisto Keko, ultimately enhancing their website’s performance and user satisfaction.

Optimization Reporting

GTmetrix is a web performance monitoring and analysis tool that evaluates the speed and performance of a website. It provides insights into various aspects, such as page load time, page size, and the number of requests made by a website. GTmetrix uses a combination of Google’s PageSpeed Insights and YSlow, offering actionable recommendations to optimize a website for better speed and user experience. It helps users identify performance bottlenecks and provides suggestions to enhance overall website performance.

Optimization. Latest Seobility SEO Check for: https://www.mainostoimistokeko.fi/
Latest Seobility SEO Check for: https://www.mainostoimistokeko.fi/

Seobility is an SEO (Search Engine Optimization) tool that helps website owners and digital marketers improve their website’s visibility on search engines. It offers features such as on-page SEO analysis, backlink monitoring, and rank tracking. Seobility scans websites for SEO issues and provides detailed reports on areas that need improvement. Users can address issues like broken links, missing meta tags, and duplicate content to enhance their website’s SEO performance. Additionally, Seobility offers insights into keyword rankings and backlink profiles, aiding users in developing effective SEO strategies.

SEO of WordPress articles

Optimizing SEO for WordPress articles involves implementing strategies to enhance the content’s visibility and ranking on search engines. This typically includes thorough keyword research to identify relevant and high-traffic terms, integrating these keywords strategically within the article’s title, headings, and throughout the content. Utilizing descriptive meta tags, such as meta titles and meta descriptions, is crucial for attracting clicks from search engine results.

In addition, optimizing images, using concise and informative URLs, and creating a user-friendly structure with clear navigation contribute to better SEO. Regularly updating content and fostering high-quality backlinks from reputable sources further boost a WordPress article’s search engine performance. Plugins like Yoast SEO or All in One SEO Pack are commonly employed to streamline and automate many of these optimization tasks, ensuring that WordPress articles are well-positioned for improved search engine rankings and increased organic traffic.

Optimization for SEO for WordPress articles involves implementing strategies to enhance the content's visibility and ranking on search engines.

Images and loading speed

Optimization. Latest GTmetrix trickle-down reporting of image size and loading speed of https://www.mainostoimistokeko.fi/
Latest GTmetrix trickle-down reporting of image size and loading speed of https://www.mainostoimistokeko.fi/

Image size optimization is a crucial aspect of website performance. Large images can slow down page loading times, negatively impacting user experience and SEO. Optimization involves reducing image file sizes without compromising quality, ensuring faster page loading and better overall website performance.

TinyPNG: TinyPNG is a popular online tool that specializes in compressing PNG and JPEG images effectively. It uses advanced compression techniques to significantly reduce file sizes while maintaining image quality. Users can upload images to the TinyPNG website, and the tool automatically compresses them, providing downloadable, optimized versions.

Optimizing Images on WordPress:

  1. Plugin Usage: WordPress users often leverage plugins like Smush or Imagify to automatically optimize images upon upload. These plugins compress images, strip unnecessary data, and ensure optimal file sizes without sacrificing quality.
  2. Manual Compression: Before uploading images, manually compress them using external tools like TinyPNG. Once compressed, upload the optimized images to the WordPress media library.
  3. Responsive Images: Implement responsive image practices by using the “srcset” attribute in HTML. This ensures that users receive appropriately sized images based on their device and screen size, improving both performance and user experience.
  4. Lazy Loading: Enable lazy loading for images in WordPress. This defers the loading of images until they are about to come into the user’s viewport, reducing initial page load times.

By combining these methods, WordPress users can effectively optimize image sizes, contributing to faster page loads, improved website performance, and a better overall user experience.

Using CloudFlare CDN (Content Delivery Network):

CloudFlare is a widely used CDN (Content Delivery Network) that enhances the speed, security, and reliability of websites by distributing content across a global network of servers. Key features of CloudFlare include:

  1. Content Distribution: CloudFlare caches website content on servers located strategically around the world. When a user requests a webpage, CloudFlare delivers the content from the nearest server, reducing latency and improving page load times.
  2. DDoS Protection: CloudFlare provides robust protection against DDoS (Distributed Denial of Service) attacks. Its network is designed to absorb and mitigate malicious traffic, ensuring websites remain available and responsive during attacks.
  3. Web Application Firewall (WAF): CloudFlare includes a powerful WAF that helps protect websites from various online threats, including SQL injection, cross-site scripting, and other common vulnerabilities.
  4. SSL/TLS Encryption: CloudFlare offers free SSL/TLS certificates, enabling websites to encrypt data in transit and secure connections between users and the server. This is crucial for maintaining user privacy and boosting search engine rankings.
  5. Performance Optimization: Through features like automatic image optimization, minification of CSS/JS files, and the use of HTTP/2, CloudFlare helps optimize website performance, resulting in faster load times and improved user experience.
  6. Analytics and Insights: CloudFlare provides analytics tools to monitor website performance, track traffic patterns, and gain insights into the effectiveness of the CDN. This information allows website owners to make data-driven decisions for optimization.

Overall, CloudFlare CDN is a comprehensive solution for improving the speed, security, and reliability of websites, making it a popular choice for businesses and individuals seeking to enhance their online presence.

Optimization results

After starting the project, we have achieved the next results with Yoast SEO tips.

Yoast SEO is a popular WordPress plugin that helps optimize articles for search engines. To enhance SEO, users can focus on key elements such as choosing a relevant focus keyword, optimizing title and meta descriptions, improving content readability, utilizing proper headings, and ensuring the inclusion of internal and external links. Yoast provides real-time feedback and a helpful traffic light system to guide users in creating content that is more likely to rank well on search engine results pages.

Article, category and keyword optimization

Optimization on articles on WordPress with Yoast SEO involves utilizing key features such as selecting relevant focus keywords, improving content readability, optimizing titles and meta descriptions, and incorporating proper headings.

Optimizing articles on WordPress with Yoast SEO involves utilizing key features such as selecting relevant focus keywords, improving content readability, optimizing titles and meta descriptions, and incorporating proper headings.

The plugin provides real-time feedback to enhance SEO and improve the chances of ranking well on search engines.

We’ve also optimized categories and keywords used in the website blog, pages and articles.

Optimization. Yoast SEO now gives perfect scores for total of 12 posts.
Yoast SEO now gives perfect scores for total of 12 posts.

Image optimization

Images load now double the speed than before.
Images load now double the speed than before.

Smush is a user-friendly, feature-rich image optimization plugin for WordPress. Developed by WPMU DEV, Smush offers a range of tools and functionalities to streamline the image optimization process.

Using Smush we’ve optimized all 180 media attachments of the website reducing initial loading time.

Bigger images have been resized and compressed using TinyPng.

Content Delivery Network

WordPress website integrity doesn't give any errors now.
WordPress website integrity doesn’t give any errors now.

We’ve changed the initial server nameservers from Hostingpalvelu.fi to CloudFlare CDN to enable CDN, content delivery network, and HTTPS-certificates. We’ve also checked the DNS settings and done the necessary DKIM, SPF and other email entries to guarantee email security.

Caching and cookies

We've shaved off 0.6 seconds from Largest Contentful Paint with 0ms Total Blocking time.
We’ve shaved off 0.6 seconds from Largest Contentful Paint with 0ms Total Blocking time.

We’ve enabled caching on all aspects and hooked up the CloudFlare CDN. The website uses LiteSpeed Cache, which enables now for example object and browser caching.

Localization

We’ve also localized all the English text to fit the websites Finnish language.

fi