GDPR Certification

GDPR in 2024 – Are you compliant?

The General Data Protection Regulation (GDPR) applies to all websites with users from the EU. Check if your website’s use of cookies and online tracking is compliant with GDPR and the ePrivacy Directive (ePR).

From the beginning of March, Google will require all websites that use its services (including Google Ads and Google Analytics) to adopt a Google-certified Consent Management Platform (CMP) to comply with stricter GDPR data protection regulations.

In practice, this means installing a Google-approved cookie banner on your website and configuring it correctly. If this requirement is not met, then no real information about visitors will be transferred to Google and advertising revenue and Google Ads – visibility will experience a radical drop.

Preserve Google ads personalization and measurement features in the EU and/or EEA. Implement Consent Mode v2 before March 2024.

As a part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, they are strengthening the enforcement of our EU user consent policy. Advertisers must adhere to the EU consent policy to use ad personalization. In 2024, our enforcement action will also impact measurement features and apply to data from:

  • Websites: Tags that send data to Google.
  • Apps: SDKs that send data to Google.
  • Data uploads: Tools to upload data from non-Google sources, such as offline conversion imports or store sales.

To keep using measurement, ad personalization, and remarketing features, you must collect consent for use of personal data from end users based in the EEA and share consent signals with Google.

The requirements also apply if you are using Google Analytics data with a Google service.

Make your business website or online store GDPR compliant

We at Yasa Ltd. are dedicated and ready to make your business GDPR compliant.

We will install an EU-compliant and Google verified GDPR settings, customized brand aware banner and needed integrations on your website and make all the necessary adjustments to keep your Google Ads, -Analytics, Cookies and Cache settings running at maximum performance in the future.

Yasa.fi passes all requirements and is GDPR Compliant!
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